Google matchcraft

“Nobody clicks on Google Ads, right?”

WRONG… With Matchcraft we can help you get your customers’ ads into Google AdWords and Bing Ads quickly and easily. AdWords ads account for 64.6% of clicks when people are specifically looking to purchase something or make a booking.

Visible, at the right time 
Be seen by your potential customers at the very moment that they’re searching on Google for the things you offer.

Attract more customers 
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing for bookings, Google AdWords can help.



Get the local people you want
We can target your ads to show for customers in certain cities or counties – or simply within a set distance from your business.

You only pay for clicks 
AdWords is called PPC (pay per click) marketing. Your ads will be seen by loads of people, but you only pay when someone actually clicks on your ad.

Buyer seeks Seller
Unlike other forms of advertising, with AdWords your ads are appearing only when people are actively looking for businesses like yours.

Reach customers, whatever device
they’re on

In today’s mobile world, you need to be advertising on every device that your customers are using –desktop, laptop, tablet and mobile.

That way, when they’re searching, browsing or buying, you’re right there. With AdWords, your ad will display on all devices that can access Google.

We can help your business to grow and succeed with Google matchcraft… A unique partnership with the matchcraft platform, a best-in-class marketing platform that allows us to manage your campaigns quickly and intelligently.

The matchcraft platform is able to build and manage hundreds of keyword campaigns for you simultaneously.

The matchcraft platform will optimise your campaigns automatically. So the keyword campaigns that are generating the lowest number of clicks will be removed, and the better performing ads will be given more prominence.

Call Tracking
We can create a local, 0115, 0116, or 01332 tracking phone number which appears on your website, allowing us to give you measurable results about how many people have called you.

Conversion Orientated 
If you want to direct customers to a particular action on your site (requesting a brochure, booking a table, buying a certain product, etc) we can optimise your campaigns to only display the ads which have historically performed well at achieving those objectives.

“BUT I’m already on page 1 of Google”

Organic search results account for around a third of clicks when people are searching for a local business, especially when searching with commercial intent. So if you’re not advertising with AdWords, 2/3’s of searches relevant to your business are resulting in clicks to your competitors who ARE using AdWords.

Adding AdWords to your marketing strategy for your business will make sure that you’re getting an even bigger share of the clicks.

“I can do it myself online”

This is true. However, creating multiple campaigns is incredibly time consuming, and managing them effectively can be difficult and expensive if not done correctly. Our matchcraft platform is unique, allowing us to automate a huge amount of the process. And because we’re a Google Partner, we don’t charge huge fees like some PPC agencies.


Why choose us?

As a Google Premier Partner we are certified as being up to date with the latest product knowledge across the Google portfolio. We specialise in creating bespoke campaigns designed to work for your specific business.


Our experienced team can guide you through how each product works and how they can help grow your business.


Source: * WordStream Survey, July 2012.