Quiz: How well do you know your UK advertising codes?

21.12.2017 Posted by TM Solutions

Here’s something a little different for you – a quiz about recent cases brought before the Advertising Standards Authority (ASA).

Many of the cases are fascinating and often enlightening. Best of all, if you work in commerce you can probably get away with completing this useful exercise during work hours. You’re very welcome.

Upheld or not upheld, that is the question

The ASA is the UK’s independent regulator of advertising across all media. Advertisers and marketing professionals must abide by the Committees of Advertising Practice (CAP) rules. Every week the ASA publishes the results of its investigations into complaints so people can fully understand how the advertising rules apply and where the line is drawn in judging whether an ad has broken the rules.

Show us how well you know UK advertising codes by taking our online quiz. These 12 examples are all taken from real, recent cases…